Who Makes Hisense TVs? A Startup Became a Global Brand

Unraveling the Mystery Who makes Hisense TVs? Learn about the brilliant minds fueling your TV experience with innovation and excellence.

Hisense is a leading television and appliance manufacturer that has been making significant strides in the global market over the past decade. With its headquarters in Qingdao, China, Hisense has firmly established itself as one of the world’s largest makers of TVs. 

who makes hisense tvs

Who Makes Hisense Tvs?

Hisense TVs are designed and manufactured by the Hisense Company Ltd managed by the government-owned Qingdao Capital Fund. The company has grown from a domestic TV maker to become one of the world’s leading television brands, with around 10% market share globally.

Hisense is a Chinese Multinational Company headquartered in Qingdao, China that designs, manufactures and markets its own Hisense-branded televisions and other consumer electronics.

Hisense has large TV factories in China that produce the majority of Hisense-branded TVs. The company also has some TV production facilities in other countries like Mexico, South Africa, Czech Republic, etc. to serve local markets.

Additionally, Hisense owns other TV brand names like Sharp, Toshiba, Kelon, etc. which it acquired over the years as part of its global expansion strategy.

For certain regions, Hisense manufactures and sells televisions under these brand names through its subsidiary companies. But the parent company Hisense maintains ownership and oversight of all its TV operations across these different brands worldwide.

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Sucess From Humble Beginnings to Global Brand

Hisense has its origins as a state-owned enterprise founded in 1969 known as Qingdao No.2 Radio Factory.

The company initially focused on manufacturing radios and telecommunications equipment. It wasn’t until the 1990s that Hisense started making television sets under its own brand for the Chinese domestic market. 

During the 2000s, Hisense began an aggressive overseas expansion strategy and acquired foreign companies like Kelon in South Africa and Schneider Electronics in Hungary.

These moves allowed Hisense to boost its production capabilities and grow its market share outside China.

A major breakthrough came in 2015 when Hisense acquired the television business of Japanese firm Sharp, a household name across the Americas.

This gave Hisense an instant foothold in the US, LATAM and other important markets. Hisense has since phased out the Sharp brand on its TVs there.

Other key acquisitions include Toshiba Visual Solutions in 2017, which similarly allowed Hisense to leverage the strong Toshiba brand name in Europe for its smart TV line-up.

With these strategic moves and heavy investment in R&D, Hisense has managed to expand its TV production globally and rapidly grow its market share.

Key Reasons for Hisense’s Global TV Dominance

Through heavy R&D spending, strategic brand acquisitions, high-volume Chinese manufacturing and localization strategies, Hisense has managed to become a dominant TV industry player with sustained rapid growth worldwide. Key factors powering Hisense’s rise include:

  • Proprietary display innovations like ULED for premium image quality at lower price.
  • Leveraging acquired foreign brand equities like Sharp and Toshiba.
  • Economies of scale and operational excellence in China-based factories.
  • Strategic global supply chain and distribution infrastructure.
  • Understanding regional consumer needs and content tastes.
  • Focus on quality and user value across diverse product lines.

By integrating the best of Chinese manufacturing capabilities with international electronics expertise, Hisense has emerged as a global powerhouse TV brand to watch out for in the future.

Hisense Cutting-Edge TV Technology and Production

As one of the world’s leading television manufacturers, Hisense is responsible for making and marketing an extensive range of smart TV models with innovative proprietary technologies.

The company operates several large manufacturing facilities in China to produce TV display panels and assemble finished products. 

For certain markets, Hisense maintains local production bases – like in South Africa and Mexico – to complement its Chinese output. This enables localized design catered to regional consumer needs and faster delivery across global markets.

Hisense’s R&D capabilities have enabled it to develop display technologies like ULED, which enhances color, contrast, brightness, motion and upscaling compared to standard LCD/LED TVs.

The company is also integrating premium technologies like quantum dot QLED displays into its high-end model line-up. 

On the software side, Hisense TVs run on various operating systems like Google’s Android TV, Roku TV or its proprietary VIDAA platform. These smart TV OSes provide access to popular streaming apps, 200+ free live channels via Locast integration, and voice control features.

Rising Competitor in TV Market Share

According to Omdia research, Hisense was the world’s 4th largest TV manufacturer in 2022 with over 10% global market share based on unit shipments. The company trails only behind heavyweight players Samsung, LG and Sony in the TV segment. 

However, Hisense has been growing at a much faster rate than its competitors. With double-digit growth globally and over 30% growth in the strategic US market, Hisense aims to continue gobbling up market share across the Americas, Europe, Australia and emerging economies.

The company is able to compete with top-tier brands by focusing extensively on quality while maintaining affordable price points across various product tiers.

Backed by heavy investment in advanced production facilities and technological innovations, Hisense TVs manage to offer premium viewing experiences and features at relatively lower costs. 

These strategies have propelled Hisense to become the fastest-growing TV brand in the United States in 2022. The company aims to leverage major events like the FIFA World Cup, for which it is an official sponsor, to further elevate its brand reputation on the global stage.


With its meteoric rise from China’s electronics industry to international markets across 6 continents, Hisense has proven itself capable of taking on the world’s consumer tech giants. The company is banking on continuous R&D, strategic acquisitions, savvy marketing and locally tailored production to keep rising up the TV industry ranks. 

By focusing on quality and affordability, Hisense has managed to produce everything from entry-level to premium TVs that appeal tremendously to value-focused consumers worldwide. With innovation and global expansion at the core of its business strategy, Hisense is certainly a TV manufacturer to watch in the coming years.


Is Hisense a good brand?

Hisense is considered a good brand for affordable and quality televisions. It uses proprietary technologies like ULED to enhance image quality. Hisense TVs offer great value for money with good smart features and performance. The brand has increased in popularity worldwide in recent years.

Is Hisense owned by Samsung?

No, Hisense is not owned by Samsung. Hisense is an independent Chinese consumer electronics company that manufactures its own TVs and appliances. It is one of Samsung’s major competitors in the global TV market.

Is Samsung better than Hisense?

Samsung televisions are widely perceived to be better than Hisense in terms of display quality, smart features, and brand reputation. But Hisense provides comparable specs and technologies at much lower price points. For budget buyers, Hisense can offer greater value for money.

Are Hisense and LG the same company?

No, Hisense and LG are completely separate electronics companies. LG is a South Korean conglomerate while Hisense is a Chinese state-owned enterprise. They compete against each other in the TV and appliance markets.

Which is better between LG and Hisense TV?

LG TVs are considered to be better than Hisense in terms of overall performance, display quality, and smart TV capabilities. But Hisense offers comparable features at lower prices. For cost-conscious buyers, Hisense provides great bang for buck, though LG is superior in high-end models.

Which is better LG Smart TV or Hisense Smart TV?

LG smart TVs run the acclaimed webOS platform and offer a superior smart TV experience versus Hisense’s smart platforms like VIDAA or Android TV. LG has better app support and interface design. But Hisense smart TVs have improved significantly and provide good streaming and voice control features at a lower cost.

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John David
John David

I'm John David, a passionate blogger committed to delivering research-based information. My objective is to provide you with a better awareness of the world so that you can make more informed and wise decisions.

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